A Fazenda dos Cordeiros agradece a Universidade da cidade de Breda na Holanda, pelos estudos e trabalhos realizados em parceria com o Movimento Silva Jardim Sustentável, no Circuito EcoRural do Imbaú.

Estamos felizes e realizados pela concretização dos projetos elaborados pelos alunos do curso de Place Making Shaping Destination, esse ano com foco nas bikes, na produção orgânica e na sustentabilidade.

A Fazenda dos Cordeiros, Agrobali, Sitio Renascente, Geladeira Cultural, Mercadinho do Imbaú, As Gerusas, Banda Honório Coelho, Prima Agropecuária, Reserva Botânica Águas Claras, Unigranrio, Instituto Rios Verdes, Madereira Imbaú, Acampamento Imbaú, Quitanda Natural e muitos outros parceiros nos últimos 4 anos estamos trabalhando pelo desenvolvimento sustentável de Silva Jardim e a Universidade de Breda tem sido a principal protagonista desse desenvolvimento.

A Fazenda dos Cordeiros com seus parceiros e colaboradores trabalham conectados para reduzir a desigualdade, enquanto a academia tenta identificar caminhos transformadores rumo a uma maior igualdade. Esse tem sido o principal papel da Universidade de Breda na articulação com o Movimento Silva Jardim Sustentável.

Sabemos que progressos quanto à desigualdade exigirá a integração de uma ampla gama de abordagens disciplinares, a definição de agendas e marcos para a pesquisa através das áreas multidisciplinares das ciências sociais, artes e humanidades. Isso terá como significado ir além da quantificação das diferentes dimensões da desigualdade, para enfatizar métodos participativos e combinações criativas, que façam a diferença em nosso território.

Em novembro recebemos os alunos holandeses de Breda que com dedicação e alegria contribuíram na formatação de Produtos Turisticos Sustentáveis, assim como identificaram processos que apontem caminhos no combate as desigualdades para um future melhor, tais como:

• Aumentar o conhecimento sobre a desigualdade e processos de inclusão social,
• Melhorar a nossa capacidade de avaliar, mensurar e comparar nossos processos de desenvolvimento
• Aprofundar o nosso entendimento sobre diversas experiências já em andamento
• Identificar experiências locais de desigualdade que se interligam e interagem.
• Promover pesquisas sobre as formas de se avançar na direção de uma maior igualdade.
• Apoiar ações transversais que trabalhem desigualdade x igualdade.

A construção de caminhos transformadores para a redução da desigualdade exige uma mudança gradual, que tenha um caráter muito mais interdisciplinar, pluralista, multiescalonado e globalmente inclusivo do que temos na atualidade e, por fim, que contribua para um futuro mais igualitário e justo em Silva Jardim.

Não necessitamos apenas de caminhos transformadores para enfrentar a desigualdade, mas de formas transformadoras que nos ajudem a atingir esse objetivo.

Venha fazer parte desse processo.

Article in English

Fazenda dos Cordeiros as Movimento Silva Jardim Sustentável has a partnership with Breda’s University in order to Place Making Shaping Destination

Silva Jardim – Rio de Janeiro – Brasil, distance from Rio de Janeiro city: 121 km and ooccupations area of 938,336 km², has around 25.000 inhabitants.

Silva Jardim’s territory is very well protected by ‘Poço das Antas Biological Reserve’ for the preservation of the Atlantic Forest and the Golden Lion Tamarin.

Part of this territory is also protected by private owners and several of them have transformed their private land in “Private Reserve of the Natural Heritage” as in Fazenda dos Cordeiros.

Golden Lion Tamarins are beautiful tiny monkeys that were on the verge of extinction in the native habitat. Today there are some threats to the species survival and the forest which is unplanned urban expansion, unplanned agriculture and cattle

The region has great natural tourism, including farms, Atlantic Forest, Birds, wild life and also, lagoons, waterfalls and rivers, that could be used for ecotourism and adventure tourism. EcoRural Tourism.

Social actors in Silva Jardim, are developing the “Silva Jardim 2030 initiative”- Movimento Silva Jardim Sustentável, aiming a diversity of projects that are locally and financially, supporting the local development.

Assignment Focus are:

1. environment (natural, protection), organic agriculture/production, alternative energy.

2. eco- tourism; Culture tourism; experience tourism ; Educational tourism; EcoRural tourism

3. Art and Communication – through the Theater center they have “ Honorio Coelho” and the local community radio.

In what way could municipality and the community radio contributes to stimulation and facilitating culture activities that

empower the citizens and attract others to come.

What changes should be made in the Urban fabric or Public realm or new possibilities to emerge to host these activities in an ffective and sustainable way?

How art can be an instrument, a tool to create visibility to Silva Jardim and to help to make it a sustainable place?

Main question

How to facilitate the sustainable development of Silva Jardim?

Strengthening the identity of Silva Jardim in order to give visibility to the actions / initiatives.

How to place brand Silva Jardim?

How to create a virtual image connecting the city, people and the nature that triggers the imagination and attracts visitors and entrepreneurs?

Co-Create governance and collaboration among stakeholders within Silva Jardim and with connection to Rio de Janeiro, taking into account economic context of the place.

How design and digital design can create and support the development of action?

Explanation

Read sustainable development here as: livable, resilient and innovative territory in which nature protection and human enhancement could be combined with sustainable

Entrepreneurship.

Elements of governance and economics should be considered in the general fieldtrip assignment.

Read sustainable entrepreneurship as managing process (governance) and bringing positive financial return (economics).

Of course, “livable, resilient and innovative territory in which nature protection and human enhancement element”, should be the focal, but the project/investment will not be feasible if it is not financially sustainable (in long-term), and if it is not managed well.

It should also be considered the quality and consistency of the urban fabric and of the public realm and how they contribute to the experience of a place. In what way does the urban fabric and public realm of São Paulo can contribute to the sustainable places FLONA like to be?

How people experience the place and the interaction with the people and the space?

What kind of interventions physically or digitally could you propose to shape the destinations and to make places?

Often the physical reality is different and less polished, idilic and beautiful. How can we bring the reality in line with the

brand/concept? What are physically distractors and how can we transform them from non-places to places that enhance

the sustainability?

Outcome

Your final product should have:

Financial feasibility of the ideas; business model to enable the projects sustainable;

Adding selling points and uniqueness of the region and the short term ideas - how to commercialize the ideas;

Place Brande - Identity – storytelling: how to inspire and reach people - giving visibility to what is already happening?

So let’s to work hard for 2020. Thanks to all